Application
E‑commerce & 3D
When buyers cannot see a valid configuration, sales teams carry the cost through manual clarification and quoting.
Discuss this applicationWhen buyers cannot see a valid configuration, sales teams carry the cost through manual clarification and quoting.
Join browser-based 3D configuration with product rules, pricing, quotes and agreed business-system integrations.
A valid product choice can move from visualization to quote with less manual rework.
The operating problem
Complex, configurable products slow everyone down: buyers struggle to picture options from a static catalog, and sales teams juggle manual quotes for combinations that may not even be valid.
The application pattern
3D & CPQ Systems joins a real-time, browser-based 3D viewer to configuration logic, pricing and quoting, so a buyer’s choice is shown visually and constrained to valid combinations at the same time. Pricing and quote data can continue into a CRM, ERP or commerce system through an agreed integration instead of stopping at the configurator. The underlying capability sits in Animech’s product context, with SKWD engaged as a project partner on implementation.
Where this pattern fits
- A manufacturer replacing a static product catalog with a real-time, browser-based configurator.
- A B2B sales team that needs a valid configuration to generate an instant quote instead of a manual back-and-forth.
- A commerce team wanting product visualization and CPQ logic connected to the same order path.
The intended change
Buyers can understand a configuration before committing to it. Sales teams can spend less time correcting invalid combinations, while an agreed product state can continue into pricing, quoting and order systems.
What the evidence supports
The engine capability is documented. Every product model, rule set and system integration is still built per engagement, and ownership sits with Animech’s product context. The 3D & CPQ Systems page shows the current evidence status and ownership detail.